Melbourne Police Department is an excellent example of strong strategy and process. The goal was to create a recruitment tool that inspired, excited, and educated potential recruits into the various capabilities of the MPD. Since the primary competition of law enforcement is the military, the video needed to have an action style that spoke to the primarily younger target audience. Video won multiple American Advertising Awards and had incredible results for the MPD, including 100% staffing within one year and inquiries from all over the world. Video was also rated by the organization Police One, as one of the top 5 recruitment videos in the world in 2017.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.